| The DOCNDOC Project |
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The DOCNDOC Project is an initiative to keep the Medical professionals upto date with the ever changing scenario in the Medical Field. This project was triggered off by Shanoob Azad, the Managing Director of the company. When the project received applause from the Doctors in the area, it was decided to go national with the scheme. Experts in different disciplines of Medicine were contacted from all over the country and an outline for the execution of the project was laid down. The initial step conducted was an exhaustive descriptive study on 400+ Doctors representing different regions and categories. The criteria for a widely acceptable medium were laid down after thorough analysis of the data thus obtained.
Doc n Doc is the first ever Doctor’s information and lifestyle magazine. The magazine provides a wealth of intelligent and up-to-date information spanning the entire gamut of medical & healthcare sector: Diagnosis, medicine, science, technology, live case studies, equipment and New Products update. It has a dedicated section on lifestyle too. Doc n Doc provides you one stop source of medical & healthcare sector information and equips you with the latest info in the sector.
This monthly magazine has a readership comprising of doctors (both GP and specialists), hospitals, medical colleges and manufacturers of medical equipments. The magazine reaches out to key decision makers in India. It is also circulated in expos, seminars and conferences in India.
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2) The Internet – DOCNDOC.COM (Social Networking Platform for Doctors)
Currently in its beta stage, DOCNDOC.COM is all set to be the new word for "networking" among doctors. This is a completely free service, made with the motive of promoting interaction among doctors and giving them a platform to discuss issues together, irrespective of specialty, region or sector. 1) Personalised profile pages. 2) Forums and Polls for Discussion. 3) Personal Blogs. 4) Photo, Video, and Music sharing. 5) Quizzes section. 6) Live chat & Instant messages.
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The DOCNDOC Project



